This week I read two more articles titled "How Designers Use Color to Influence Consumers" by Jessica Velasco and Understanding the Use of Color in Design by Amanda Walters I originally read Walter's article first and followed the link it provided to Velasco's article. I found them both interesting in how they gave insight into not only how designers use color but why and how it effects their audience. I personally do not have the easiest time choosing colors for a design or illustration, having a list of colors and their psychological meanings make it a little easier to refine my thoughts and ideas. The articles also mention that every culture associates different means to different colors and also encourages designers to do research on who I we are trying to target with our work.
Sunday, September 1, 2013
Research blog: How Designers Use Color to Influence Consumers. and Understanding the Use of Color in Design
This week I read two more articles titled "How Designers Use Color to Influence Consumers" by Jessica Velasco and Understanding the Use of Color in Design by Amanda Walters I originally read Walter's article first and followed the link it provided to Velasco's article. I found them both interesting in how they gave insight into not only how designers use color but why and how it effects their audience. I personally do not have the easiest time choosing colors for a design or illustration, having a list of colors and their psychological meanings make it a little easier to refine my thoughts and ideas. The articles also mention that every culture associates different means to different colors and also encourages designers to do research on who I we are trying to target with our work.
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